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Conceived by unrestrained imagination, this fantastical space located in Chadstone Shopping Centre uses dynamic energies of movement, reflection, sound and colour to tantalise the senses and create a world of wonder where toys appear to come to life. Life size Carousel unicorns and horses fly overhead, reflected against a glittering backdrop of sparkling lights and gold etched backlit wallpaper. Four metre high narrow display shop windows create an old world appeal that seamlessly blends with the contemporary architectural layout. The intriguing customer journey flows through individual retail zones, each offering a world of magic where childhood fantasies leap out in a larger than life experience.

Photography: John Wheatley