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Photography: havenimage

GOJE, an innovative food concept selling 100% natural desserts, required a light and modern space, organic in form and most certainly feel, with consideration for the customer navigation. Blond wood panelling lines the curved interior wall, the shape of which naturally guides the customer through the GOJE serve yourself concept. Behind the self-serve toppings counter, perfectly stained wood provides a beautiful backdrop to the GOJE brand, presented as a formed acrylic neon light. The simple design pays homage to the honest and pure products that Goran and Jelena are producing.