The industrial location of King Furniture’s Richmond store made it the perfect choice for the development and implementation of the company’s new range presentation direction. The primary objective was to create a flexible merchandising platform presenting clients with a readable range. Zoning and framing of the many styles and finishes on offer created a clear overview of the product offering, and the modular approach to space planning allowed easy transferability to other venues. The introduction of materials such as polished timber and warm frosted acrylics enhanced the integrity of King Furniture’s beautiful styling and warm leathers, contributing to the identity of each zone whilst evoking a consistent theme of quality and style.
Photography: John Wheatley